BSBF2024 DOSSIER EN

Big Science Business Forum 2024 – Trieste, Italy 169 Big Science Business Forum 2024 – Trieste, Italy 168 12.3. Sponsorship Strategy IDENTIFY TARGET SPONSORSHIP PROFILES Determine the types of companies best aligned with BSBF goals, focusing on their sectors and level of interest in the event. TAILORED SPONSORSHIP PACKAGES Offer different levels of sponsorship to meet various budgets and needs, including not only exhibit stands but also exclusive content in the app and sponsor-only networking opportunities. INCREASE SPONSOR ENGAGEMENT Create initiatives that boost sponsor visibility, suchas dedicated sessions or presentation slots, ensuring a stronger return on investment. 12.4. Early Programme Planning and Publication STRUCTURED, EARLY SCHEDULING Define and publish the programme well in advance, highlighting keynote speakers, relevant thematic sessions, and networking opportunities. CONTINUOUS UPDATES AND TARGETED COMMUNICATION Provide regular updates via official channels to keep engagement high up to the event date. BETTER ORGANIZATION OF B2B AND PLENARY SESSIONS Avoid scheduling overlaps between plenary sessions and B2B meetings to maximize attendance. Take-home Message